We built this brand from scratch.
The client had his own production of dried fruits and vegetables set up and wanted to create a brand for his product. The brief was to create a snack category product that resonated not just health, but also fun. It was important to highlight the fact that the product was created with genuine care, safely and responsibly.
While belonging to the category of snacks at the moment of creation, the product had the potential to easily branch into various other food categories, so we had to create an identity that could later be developed in various directions.
The entire strategy led us to understand that honesty is the main bullet point the name needs to deliver. We came up with the idea to name it True Story and develop a personal witty true story told by each fruit/vegetable in the first person.