Koncept 45 is a concept store that curates and showcases selected brands from the contemporary fashion category.
The store is among the first concept stores of its kind to come to the Belgrade market.
Each of these brands has their own story to tell, their own identity, their own set of values, their own way of communication. Each one of them is a brand in its’ own right. Koncept 45 needed to develop their own brand, identity, a set of values and communication in a way that highlights the brands in the store.