Injoi is a premium lubricant brand and a product completely new on the market.
Our client briefed us with creating a brand identity that is at the same time fun and has a premium look and feel.
Injoi is mainly intended for elderly people, and for those who are willing to spend more for pleasure and have a premium experience.
We created a fun, stylish and modern visual identity, that differs from the way products in the category are usually presented. The identity reflects the quality of the product, and creates a mystical and sophisticated impression.