Elix

Empowering performance
through pain relief

What we did
  • Art Direction
  • Brand Strategy
  • Creative Direction
  • Naming & Verbal Identity
  • Packaging Design
  • Visual Identity

The client had an exceptionally good product that needed rebranding before going to the international market.

We needed to create an entirely new brand strategy and define the target audience. The brand offers pain relief products which could be used by everybody to aid muscle pain, but is especially beneficial for professional athletes. As we like to approach our clients’ businesses as our own, we partnered and together came up with an improved concept of the brand’s architecture and placement in order to improve their business possibilities.

We noticed that none of the competing brands in the field had a clear and specific communication for athletes. Our suggestion was to create two separate lines and develop three additional products with an intensified effect, a new function and designed specifically for athletes.