• We’re starting the new season with a new look

    Posted in What's new on May 15, 2019

    Brands are just like people, they need makeovers from time to time, and the purpose for this is not only to keep up with trends. Rebranding is more than just slapping a new logo up and calling it a day. On the other hand, it also doesn't necessarily mean you need to change everything and build from scratch.

     

    Rebranding, in both visual and verbal terms, can go from just a slight redesign to a full-on rebranding. It's all about aligning yourself with the very same values you reflect or would like to reflect to your customers.


    Although our day to day work means branding and rebranding other comp...

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  • To be the first is to be alone

    Posted in Our thinking on Mar 11, 2019

    Or however, that wise saying goes which says that everyone who is on top, stands there thanks to their own hard work. They might be lonely but they feel awesome! They have a wonderful view. Well… there were some changes in this saying. Today, a whole team is on top, and they all feel great about it. Because one person, to be honest, can’t make it to the top all by their self.

     

    The saying was almost surely created while looking from a side, where from the whole picture, only one figure stands out in the foreground. While the ones from the background know that the picture is completely differen...

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