Posted in How to on Sep 20, 2019
The brand name is one of the most exciting and crucial elements of the brand identity. However, deciding what it’s going to be is often one of the hardest things startups face at their very beginning.
Getting it right will ensure it’s future-proof, but getting it wrong may mean you’ll overgrow it when your business reaches the next stage and this may mean a costly rebrand. Changing the name at later stages is always more complex and expensive to implement. You not only need to change your assets, but you also need to ensure your loyal customer base does not drop off due to a significant chan...