• Change for good - Cannes Lions 2019

    Posted in Spotted on Jul 02, 2019

    It’s that exciting time of the year for all the creative nerds and marketeers alike - we can say for sure it’s summer time across the whole of Europe, trying to manage covering all the projects when the whole team suddenly wants to book a holiday in the same month - and of course another Cannes Lions.

    We had a look at all the work that was in the game this year and noticed a common theme among most (if not all) the winners – a call for change. Some submissions are flat out #inyourface bold, some are more subtle, some are more creative, some less.

    We’d like to showcase and give our comment on s...

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  • Once upon a brand

    Posted in Our thinking on Jun 17, 2019

    Most of the time the decisions people make are driven by their emotions. This is why stories sell.

    Every brand has its own story. If that story is communicated in an emotionally impactful and meaningful way, it becomes memorable and puts the brand into people’s minds. Stories give us something to identify with and relate to.

    Statistics reflect the reality – and the reality is that the market is saturated with multiple very similar brands with more or less the same quality of their offering. Stories tell us why we should care about one brand specifically. This practically means that if you want...

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  • Why branding?

    Posted in Our thinking on Jun 02, 2019

    Simply put, the goal is not only to sell. What a shock!

    Isn’t that the point of business? No, profit is a result of doing business. The profit comes at the end, and it happens so only if you have diligently performed all the necessary steps along the way. And indeed, not so long ago, the aim was pure profit. Don’t get me wrong, it still is quite an important aspect of the business, but what has also proven to be equally important today is creating a value, and the value is always followed by profit.


    That added value is the relationship you have with your customers, your employees, stakeholders...

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